RAPID RISE! JAPAN’S AYASAN INDONESIA DOMINATES SOUTHEAST ASIA’S HOME SERVICES MARKET

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Rapid Rise! Ayasan Indonesia Leads the Way in Home Services in Southeast Asia

Ayasan Indonesia, a Tokyo-based enterprise headquartered in Jakarta, Indonesia (led by CEO Kotaro Ise), is making waves in the Southeast Asian market. The company delivers a broad selection of home services, from domestic chores to nanny services, and has established a customer base exceeding one million since its inception. Notably, Ayasan has doubled its user base in the past two years and is rapidly increasing its presence across several territories in Southeast Asia.




The Southeast Asian babysitter Indonesia home services market is estimated at approximately USD 15 billion, with the domestic cleaning sector expanding at an annual rate of 15%, and the nanny sector reaching $3 billion in value. In this dynamic market, Ayasan capitalizes on premium-quality Japanese standards and a unique talent development system to enhance its industry dominance.

“Our strength lies in integrating Japanese quality control with local expertise with a vast resource of skilled professionals across Asia,” says Kotaro Ise, founder and CEO. With a rich background at Walt Disney and Marriott International, Ise established Ayasan Indonesia in 2013 with the vision of “empowering blue-collar professionals.” Today, the company has grown to employ over fifty thousand specialized staff members.



Ayasan’s impressive expansion is supported by an bold market penetration strategy. Beyond its base in Jakarta and planned expansion to Bali, the company is also extending operations in neighboring nations. By 2025, Ayasan aims to operate in nine countries, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to home-based solutions, Ayasan has proven its capabilities in cleaning service Indonesia business support, with over a substantial client base including FedEx, lululemon, Coca-Cola, and Canon. Recently, demand from embassies and emerging businesses such as FlashExpress and Gowabi has been growing steadily.



“I am assured that even in the age of AI, the value of services that support people’s daily lives will never diminish,” asserts Ise. The company boasts an in-house IT engineering team and is developing an AI-driven solution. Furthermore, Ayasan is exploring international deployments, including staffing solutions abroad, positioning itself as a key contender in Southeast Asia’s home services market.

Aiming for next-level success, Ayasan is actively seeking collaborations with financial backers for its next growth stage. With the Southeast Asian home services market expected to surpass $30 billion by 2030, the company’s future developments are drawing widespread interest.

Company Overview
● Ayasan Indonesia Company Profile
● Headquarters: Company HQ: Jakarta, Indonesia
● Founded: January 2013
● CEO: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en

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