Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

Rapid Rise! Japan’s Ayasan Indonesia Dominates Southeast Asia’s Home Services Market

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Unprecedented Expansion! Ayasan Indonesia Revolutionizes Home Services Across Southeast Asia

Ayasan Indonesia, a Japanese company headquartered in Jakarta, Indonesia (CEO: Kotaro Ise), is achieving remarkable growth in the Southeast Asian market. The company offers a wide range of home services, from housekeeping to elderly care, and has established a client network exceeding one million since its inception. Notably, Ayasan has doubled its user base in the past two years and is rapidly increasing its presence across several territories in Southeast Asia.

The Southeast Asian babysitter Jakarta home services market is valued at approximately 15 billion dollars, with the housekeeping industry growing at an annual rate of 15%, and the nanny sector reaching $3 billion in value. In this dynamic market, Ayasan capitalizes on premium-quality Japanese standards and a unique talent development system to enhance its industry dominance.

“Our strength lies in integrating Japanese quality control with local expertise with a comprehensive talent network across Asia,” says Kotaro Ise, the company’s founder. With a notable career at Walt Disney and Marriott International, Ise founded Ayasan Indonesia in 2013 with the vision of “uplifting the dignity of blue-collar jobs.” Today, the company has expanded to include over tens of thousands of specialized staff members.



Ayasan’s rapid growth is driven by an bold market penetration strategy. Beyond its base in Jakarta and future growth plans to Bali, the company is also offering solutions in Japan, Thailand, Vietnam, and Laos. By 2025, Ayasan aims to expand to nine territories, including Singapore, Malaysia, Cambodia, and the Philippines.

In addition to household services, Ayasan has proven its capabilities in babysitter Jakarta enterprise solutions, with over a substantial client base including FedEx, lululemon, Coca-Cola, and Canon. Recently, demand from diplomatic missions and emerging businesses such as FlashExpress and Gowabi has been growing steadily.



“I am assured that even in the age of AI, the value of services that support people’s daily lives will never diminish,” asserts Ise. The company boasts an in-house IT engineering team and is developing an AI-driven solution. Furthermore, Ayasan is planning international deployments, including staffing solutions abroad, positioning itself as a key contender in Southeast Asia’s home services market.

Aiming for next-level success, Ayasan is actively seeking collaborations with investors for its next growth stage. With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, the company’s future developments are garnering increasing attention.

Company Overview
● Company Name: Ayasan Indonesia
● Headquarters: Company HQ: Jakarta, Indonesia
● Founded: January 2013
● CEO: Kotaro Ise

Contact Information
● Phone: +62-878-1999-9193
● WhatsApp: +62-878-1999-9193
● Email: support@ayasan-indonesia.com
● Website: https://www.ayasan-indonesia.com/?ln=en